he gets us

13 - 03/23 /12:02

It’s increasingly rare to see a positive portrayal of Christianity in popular culture. “He Gets Us” is trying to do just that. The brand gained tremendous popularity following a $100 million ad buy in the 2023 Super Bowl. “He Gets Us” has been appearing on billboards and social media since late last year.

For an inside look, journalist Isaac Willour talked to two people in the campaign: “He Gets Us” spokesperson Jason Vanderground and Bill McKendry, a creative director. Read More…